Back in The Day: A Phone Call and a Good Idea
Over the years, Universal Hotel Liquidators has grown into a multi-state business that helps hotels undergoing renovation sell off their former furnishings all across the East Coast, from Florida to Massachusetts.
However, the enterprise started almost by accident. Founder David White used to deal in furniture, when one day he received a phone call from a hotel that was undergoing renovation, inquiring whether he knew of a good place to sell off the old furnishings from remodeled areas. White thought that these might be in demand in his hometown of New Haven, CT, due to its large student population, and started advertising hotel furniture at discount rates to students and town residents.
His bet paid off, and soon, his business was getting coverage in the media – segments covering Universal Hotel Liquidators aired on the local News Channel 8 as early as 2002; by then, the business already had a professional crew and transportation available, so in addition to helping hotels sell off their old furniture, UHL could also remove and ship it to storage, eliminating the need for third-party movers. The entire process would only take a couple of days, allowing hotel management to remodel and re-furnish their rooms as quickly as possible, and thus minimize downtime.
By filling in a business niche that was previously untapped, Universal Hotel Liquidators has shown the power of a simple and practical idea that’s implemented well.

